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Shanghai Weichuang Technology Co., Ltd. was founded in 2022 and is a clothing company that integrates design, production, and sales. OVERCOOL is its wholly-owned brand, which incorporates diverse cultures and trendy elements. The brand aims to break barriers between quality design and high prices through disruptive pricing, making fashionable dressing more accessible. Additionally, it provides young people who seek to express their individuality through clothing with a space for self-creativity, embodying the concept of personalized fashion. The company will actively expand its online channels and develop an omnichannel and multi-scene new retail business.